For Immediate Release – November 28th, 2022
Chicago woman-owned post house Hootenanny has moved their studio from their long-time Streeterville location to the West Loop neighborhood. The new space at 328 S. Jefferson is housed in a vintage loft building with other creative businesses.
“Our lease was up on our current space, and we felt like the time was right to reimagine where and how we do business,” says owner/editor Liz Tate. “With our clients being based further west, we wanted to be in a convenient location for them when they want to drop by the studio for a session.”
The new studio has a spacious loft atmosphere where artists are welcome to work in a suite or in a comfortable common area. Each of the suites can be repurposed to house any of the disciplines that Hootenanny offers: creative editorial, motion graphics and VFX/finishing.
“The new space has allowed us to redesign our workflow for the times,” states Executive Producer Don Avila. “Each room can be reconfigured to most efficiently accommodate the work that is in-house. In addition, we outfitted our artists with laptops to keep their machines with them wherever the go—be it on set, home, or in another city. It’s been key to us being nimble as we adapt to our clients and artists collaborating with one another from anywhere in the world.”
EP Don Avila produces Hootenanny’s creative editorial staff, including Tate, Nikki Vapensky, Sean Halvorsen and Adam Bruno. The studio also includes Flame artists Jim Annerino and Eddie Loera. and a motion graphics team.