Vapensky launches new Bridgestone Tires campaign in latest collaboration

For Immediate Release – May, 2019

Hootenanny Editor Nikki Vapensky was recently selected as creative editor for Bridgestone Tires‘ new “Clutch Performance in the Real World” broadcast and Web campaign.  The sizable project has already released two :30 and :15 spots for TV called “Camp” and “Hockey Mom”, and Nikki and the team will continue rolling out a multitude of online videos and television sports promos across the U.S. and Canada in the coming weeks. Hootenanny’s visual effects department also contributed with effects to create rain in several shots of drone footage throughout “Hockey Mom”.

Bridgestone “Camp” :30 TV

Los Angeles-based Native Content was the production company. Color correction is being done at The Mill by Oisin O’Driscoll, and Cory Coken of Noisefloor is helming the sound design and mix.

Bridgestone “Hockey Mom” :30 TV

Nikki is a part of Hootenanny’s creative editorial staff, alongside editors Liz Tate and Sean Halvorsen. They are produced by Executive Producer Don Avila and Producer Samm Smith.

Hootenanny is a boutique post-production company offering services in creative editorial, graphic design, finishing and visual effects. Hootenanny was founded in 2008 by Jim Annerino and Liz Tate. The core business focus is commercial post-production across all media platforms including television, web, corporate video, and interactive media. Hootenanny is located at 230 East Ohio Street, Suite 700, in Chicago, IL.

For more information, contact Executive Producer Don Avila