Fresh Cut: Allstate

In collaboration with the Allstate Purple Purse Foundation, Leo Burnett Chicago and Hootenanny editor Nikki Vapensky teamed up with Serena Williams to create this PSA titled “Invisible Weapon”. It brings to light the prevalence of financial abuse of women by their partners, and how/where to seek assistance and support.

“Invisible Weapon”


Client : Allstate

Agency: Leo Burnett
SVP Creative Director: Natalie Taylor
SVP Creative Director: Isabela Ferreira
Associate Creative Director: Jillian Lamb
SVP Executive Producer: Juan Woodbury
Associate Producer: Chris Totzke

Production Company: Made By Limbo Productions LLC
Founder: Chris Dodds
Directors: Stacey Lee & Anthony Mathile
Producer: Mike Prall

Editorial: Hootenanny
Editor: Nikki Vapensky
Assistant Editor: Carly Mirro
Executive Producer: Don Avila
Producer: Samm Smith

Color: Nolo Digital Film
Colorist: Mike Matusek
Producer: Joe Flanagan

Post Audio: another country
Sound Designer/Mixer: John Binder 
Executive Producer: Tim Konn
Producer: Louise Rider